Crafting Dreams with Needle and Thread

Our Mission

Our Mission

At Noor Aari, our mission is to celebrate crafts and keep alive the rich tradition of Indian craftsmanship in a rapidly changing urban market. We believe in evolving the local to make it global.

Our commitment to quality craftsmanship, sustainable practices, and the revival of traditional embroidery techniques drives us to create timeless pieces that reflect the rich heritage of Crewel embroidery.

Noor Aari is on a mission to redefine the world of fashion through the lens of heritage and craftsmanship.

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Bespoke Experience

Bespoke Experience

Noor Aari's commitment to providing exceptional service is at the core of our ethos. We understand that every piece we create is not just a product but a manifestation of artistry and cultural richness. Our dedicated team works tirelessly to ensure that each client receives personalized attention, from the initial concept to the final stitch.

Services

Artisanal Embroidery

Artisanal Embroidery

Immerse yourself in the intricate world of Crewel hand embroidery, where every stitch tells a story of tradition and innovation. Our skilled artisans transform plain fabric into intricate masterpieces, weaving together a tapestry of artistry that transcends time.

Bespoke Creations

Bespoke Creations

Elevate your style with our bespoke creations tailored to perfection. Each piece is a unique expression of your individuality, meticulously crafted to capture the essence of Noor Aari's rich heritage. Experience the epitome of personalized fashion.

Cultural Revival

Cultural Revival

Join us in the cultural revival of traditional embroidery techniques. Noor Aari is dedicated to preserving the heritage of Crewel embroidery. Our creations are not just garments; they are a celebration of culture, skill, and timeless elegance.

Preserving Artistic Identity

Preserving Artistic Identity

At the heart of Noor Aari's philosophy lies the belief that art is not merely a reflection of skill but a profound expression of one's inner self. This belief has driven them to navigate through the ever-changing landscape of the craft world while remaining true to their artistic roots. We believe that our communities of artisans deserve economic opportunities that ensure sustainable livelihoods and provide the confidence they need to hone their craft.

Testimonials of Team NoorAari

"I feel fortunate to work under this Programme. It has helped us harness our true potential and to work towards economic empowerment. The team of Rangsutra has provided us with the chance to work on different materials and designs, which we could never have imagined while working for clients."

- Ruksana Qayoom

"The skills of the artisans and the resilience of the team of NoorAari is admirable. Their work showcases the rich cultural heritage of Kashmir."

- Kubra Shah

"NooAari is dedicated to preserving Kashmiri craftsmanship and empowering women artisans. All the artisans are happy and enthusiastic about the work. Whenever we go to exhibitions, all the shoppers are mesmerized by the contemporary designs and the quality of our products."

- Sahiba